Best Way To Engage Your Audience With Scratch Card |
Posted: May 14, 2019 |
Even during the most boring of events, engaging your audience with a shot at winning something simply by scratching off a reveal area of a card will instantly improve their general mood. But how best can you get your target audience hooked on your message through the use of a scratch card system? Well, the answer to this question is hidden in the article below, continue reading to reveal something really informative. Risk And Reward Everyone likes to take a little risk, particularly when there's some reward waiting for them at the end of the day. If you own an online casino that was newly developed and launched, you might find it difficult for attracting customers to your site. However, it is possible to win over new customers and also attract customers of other casinos with a simple risk and reward system. Now being a fresh casino, you really shouldn't expect customers to come flooding your site (though this is a possibility) upon its launch. This is also true even if you entice them with promises of bonuses and free spins on slot games. However, when you make use of a marketing format that relies on top best scratch cards to reveal star prizes, you are creating a risk and reward system. This system tends to be more intriguing to potential customers even more so than simply informing them of sign up bonuses, no matter how mouthwatering those bonuses may be. As strange as it sounds, people like to challenge themselves a bit for a reward. Maybe most people appreciate rewards more when they work for the reward even if it is for a little bit. So in trying to lure customers to your casino, you could use a risk and reward system where the risk is minute compared to the expected reward. You can do so using a scratch card system which raises expectation as the reward is not revealed until the risk of signing up with your casino, for example, is taken by the customer. A Call To Action One way of getting your message across to potential customers is through a call to action or CTA. If for example, you want prospective customers to sign up with your online casino, you can entice them with CTAs. With a digital scratch card system, you can use a CTA like - “Sign Up and Scratch here To Earn £100 bonus credits!”. The prospective customer would be compelled to click on the digital scratch card to reveal his/her bonus credit, which may be £20 and not £100 by the way. Another CTA that you could use online may be - “Sign Up and Click here for Your 1,000 Free Spins”. Again the prospective customer will click on the digital scratch card with the hope of landing 1,000 free spins on slot machines after he/she has signed up with the online casino. Once again the customer may reveal say - 20 free spins, but the interaction they have with the casino is what drives them. Using a scratch card system digital or not, tends to personalise interaction with a customer. A call to action drives home the message and makes the customer really believe that they are being spoken to directly, rather than as a random person visiting an online casino.
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